access+
Problem: People with disabilities and chronic illnesses don’t get the right assistance on a daily basis due to the lack of understanding and training of staff.
Idea: A bank account that puts your accessibility needs front and centre in every transaction.
Idea
Using a HSBC access+ card a person with disability purchases theatre tickets.
Theatre immediately gets notified about the accessibility needs customer has.
On the day of the show performance, any needed access tools are provided to ensure a seamless experience.
How?
Digital onboarding experience helps to identify particular needs.
shows how the bank account integrates in a customers life.
Bank card that doubles up as a disability identification.
Brand new card designs inspired by disabled artists (available for everyone).
Collaboration with local businesses
Stickers on windows demonstrate the support local community has for people with disability and promise accessibility at the highest level.