access+
People with disabilities don't like to ask for assistance.
A bank account that solves accessibility issues for HSBC clients and creates seamless experiences outside the bank.
Bank card that doubles up as a disability identification.
Brand new card designs inspired by disabled artists.
Idea
Using an HSBC access+ card a person with disability purchases theatre tickets.
Theatre immediately gets notified about the accessibility needs customer has.
On the day of the show performance, any needed access tools are provided to ensure a seamless experience.
How?
Digital onboarding experience helps to identify particular needs.
shows how the bank account integrates in a customers life.
Collaboration with local businesses
Stickers on windows demonstrate the support local community has for people with disability and promise accessibility at the highest level.