On The Go

Making London Walkable

Problem

   

Tourists and Londoners alike take public transport or Ubers on short distances, as their blisters prohibit them from walking

Insight

 

With better access to blister remedies, such as plasters, more journeys could be taken by foot

Solution

 

Compeed vending machines all over London- making London walkable

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An example of what the vending machines would look like, and how they would appear on maps all over London

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When not displaying submissions, we display an array of social media posts with Hashtag #compeedonthego, to give everyone an opportunity to get on the screen

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With every pack of Compeed bought, we would offer the customer a chance to appear on our Piccadilly screen, to give tourist the ultimate London experience!

 

On the back of the pack there would be a secret code and instructions on how to submit an image. Images would be presented every 10 minutes.

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